Swiss watchmaker rejected Why Transformation
Jura Jura valley in southwestern Switzerland, near the Provence region of France, anthropologists discovered dinosaur fossils here, so this stage will be referred to the Jurassic.
Early seventeenth century, Zurich and other cities of refuge watchmaker point, becoming Europe’s most famous watchmaker gathering, constitute as a “descent.” In April this year, I was invited to Basel (Nietzsche had been a professor at the University of here) to participate in the Basel International wall clock Fair 2014, dedicated to the Jura valley after going “pilgrimage.”
Born in the Jura valley over 90% of young people to join the wall clock art school, there are more than forty types of wall clock division, gradually formed for a manufacturing ecology. Today’s world-class luxury table, Audemars Piguet, Blancpain, Breguet and Vacheron Constantin and so on in a factory here, more than half of the TAG wall clock movements produced here.
Switzerland is a small mountainous country, almost no unique mineral resources, but as the world’s richest countries, which naturally have a national character factors into account. Ethnic Groups in Europe, the famous Swiss loyalty and dedication, both national character also strongly penetrate into the business, banking and Swiss wall clock industry unrivaled in the world, should benefit from this.
wall clock industry before the industrial revolution is the most sophisticated handicraft, without any natural resources of the Swiss Sike polished in this big world of the young palm, literally out of one of their own country.
Mid-19th century to the early 20th century was the golden age of high-end Swiss wall clock industry, Chopard, Piaget, Patek Philippe, Audemars Piguet, Baume & Mercier, Rolex, and a number of eye-catching brand Ci Nite successive entrepreneurial foundation, constitute the main high-end Swiss wall clock production.
Swiss wall clock exquisite workmanship, can get rather more a business school classroom sharing stories up: Over the past three decades, Swiss wall clock is how to fight the impact of the Japanese table.
In the 1970s, the same stubborn Sike, loyalty focused known Japanese invented the quartz watch, it super cheap and lightweight advantages of traditional mechanical wall clock constitute a fatal blow.
Just six, seven years, Swiss wall clock suffered a disaster, and its share of global production from 45% to 15%. At one time, there are thousands of wall clock factory closures, more than 100,000 unemployed workers watch, which only 700 million people in Switzerland is unbearable, almost everyone agrees that the Swiss wall clock – especially the end mechanical wall clock has come.
However, after twenty years of difficult transition after the Swiss wall clock actually miraculously out of the trough, or even new prosperity ushered in an unprecedented time, in today’s world-class luxury wall clock list, are almost all Swiss world. Simple induction, the Swiss do three things.
First, reject transformation, focusing upgrading, adhere to manufacturing handmade mechanical watches.
Twenty years, the Swiss wall clock factory paranoid innovative feature upgrades to mechanical watches, developed a number of extremely complex processes, such as an upgraded version of the tourbillon, Caruso, perpetual calendar, moon phase, when the two, and even the Chinese calendar table.
In enamel, diving waterproof, metal surface treatment, the Swiss use of the most advanced new materials were revolutionary innovation. Manufacture factory in the movement, we see a lot of unique mold, they are independent research and development of local artisans, the value of each mold about 30,000 to 200,000 Swiss francs, movement factory has more than 100,000 mold, which is a long, virtually constitute “technical moat” so far behind other countries wall clock factory.
Precision Swiss mechanical wall clock rising in Blancpain company, a mechanical wall clock named “1735”, and there are 744 parts, the minimum fine as scratching, a top watchmaker devotion, year only create one.
Second, a strong capital acquisitions, the formation of very large wall clock group.
With thousands of small and medium sized wall clock factory bankruptcy, the Swiss launched a massive industry mergers and acquisitions. In 1983, the Swiss wall clock industry companies (ASUAG) and the Swiss wall clock Corporation (SSIH) pioneered the merger, and in 1998 was renamed the Swall clock Group, which owns Omega, radar, Longines, Tissot, Calvin Klein, snow iron Carolina, United degrees, Hamill pass, Piba Man, Swall clock wall clock and other brands, also has its own assembly systems manufacturer, wall clock movement manufacturers, as well as buttons and many other battery company supporting the production of enterprises, so far has become the world’s largest wall clock industry group.
Today, the formation of the Swiss Swatch, Rolex, Vendome three wall clock group, control eighty percent of the global luxury wall clock brands and production capacity.
Third, the implementation of global brand strategy, leading the world luxury consumption wave.
From the 1970s to the 1980s, the United States and Japan under strong oppression, European manufacturing cost control and efficiency both almost total defeat, so many industries crumble. In contrast, some traditional industries, such as clothing, watches, cosmetics, etc. are honesty and integrity surprisingly, back to the culture, the way out of a brand marketing of high added value.
After the 1990s, these old branches emerging brand further open up global markets, especially the Middle East completely activated and East Asian markets. In the wall clock area, we are well-known luxury wall clock brands are almost always the result of this round of global marketing, and keep up with those trends, new look, those who cling to the past, then disappeared.
Swiss wall clock this section Jedi resurrection course, quite possible to learn from today’s Chinese manufacturing.
Walking in Jura valley, in the silence of movement factory visit, the house is a special high table sat a countersunk polished craftsman, the window is the same for hundreds of years the Swiss Alpine meadow landscape, and from this remote village production wall clock out shortly after being displayed at the world’s most expensive cupboard, worn on the wrist that airs fashion people, reminiscent of these, often people have a very strange sense of crossing. This feeling I have had in Silicon Valley that simple, bright cafe in Kyoto, Japan, to those low in a clean vessel had a small shop.