2015 Swiss luxury wall clock price fluctuations big
At the beginning of the beginning of the year luxury “price surges”, the Patek Philippe wall clock brands lead the high-end price of the public in Hong Kong, China, has recently announced that from July 1 this year, the price increase of 7% to 10%. Dignified “Table King”, within a few months even with such price fluctuations, it is rare.
Almost at the same time, Rolex also announced a closely related with the consumer decision-making: from July 1 will be increased from two years to extend the warranty period to five years. In the industry view, this seems to be at the same level with their opponents on the market Omega competition, the latter a four-year warranty period.
Swiss wall clock exports in May plunged 8.9 percent, the highest since the financial crisis after the largest decline, it seems that the brand they are unable to calm.
Panerai twice within three months down the price
In the industry view, Patek Philippe recently on the pricing strategy of “reverse”, perhaps to recover profits.
“And that the annual production of hundreds of thousands of different brands of watches, Patek Philippe limited annual production, basically stable at 20 000 -3 spindles, its profit growth came from prices go up, rather than expanding sales.” Insiders He said that while the previous price-cutting strategy for this in the political arena, “isolated situation” and “table King”, it may not have much impact – because it is almost no competition, so there is no effect to its price, not as regulated prices regain profits. For more brands, the situation is not the same.
According to a Swiss wall clock agents said, no price or price in the last three years, Rolex, in fact, all the time watching the action counterparts, as well as the reaction of customers, recently extended warranty policy and perhaps with the same level of brand Omega competition chips – it extended warranty period just after, “in China, sales of Omega better than Rolex.” Omega more than a year
In addition to the Patek Philippe and Rolex, this year, there are some Swiss wall clock brands have slightly unusual action.
For example, Li Feng’s wall clock brand Panerai, two successive cut prices this year, since the official price cut announced in February, followed in May and cut public price, a decrease of about 5%. In addition, the attitude has been quite high wall clock brand Vacheron Constantin, after the price cut over last year, the price of luxury goods also follow the tide once again cut prices.
“Based on the economic environment, with respect to the low-end brands, sales of high-end brands face greater pressure on cash flow will be more intense, it will be more eager to take the price and other terms of strategies to boost sales.” Insiders said .
The vast majority of brand sales after the price is not obvious
Including high-end watches, including the luxury industry, “price” is the year of a major keyword.
In the Swiss wall clock giant, price behavior most concentrated Li Feng Group brands: since April 15, Cartier cut Hong Kong official price; since April 16, IWC IWC down Hong Kong public price, from May 1, Earl, Jaeger-LeCoultre, Vacheron Constantin Hong Kong official price cut ……
But it seems that since the implementation of the price policy for boosting the role of sales is not very clear. According to the relevant person in charge of Hangzhou Tower Hendry wall clock shop, he said the price adjustment this year after implementation of the policy, the IWC sales compared with the same period last year 20-30% growth, the plot is also a slight increase in the rest of the brand sales it is basically flat with last year.
Another Swiss wall clock giant Swall clock Group no price action. According to industry analysts, perhaps because it’s more low-end brand, selling pressure is relatively small. While its domestic part of the agents, because the greater pressure on the stock and already started looking for a way out myself.
Late last month, the center of a department store in Hangzhou held a wall clock sale, Mido, Longines, Hamilton, radar, Tissot and other brands of wall clock to sell off 4-7. wall clock enthusiasts visited the scene, said most of the old tables are at least three years ago, we can see that a lot of inventory backlog agent.
Insiders said that, by sale or discount to “clear inventory,” or the last two years a common practice in the Swiss wall clock agents.
Swiss wall clock exports in 2015 may zero growth?
June 18, according to the Swiss wall clock Industry Association data released in May this year the Swiss wall clock exports plunged 8.9% to 1.7139 billion Swiss francs directly to the first four months of exports growth down to 2.1% fell 0.3% to a record. ” the largest decline since the financial crisis. “
Among them, the Hong Kong market continued malaise China crash is caused by the main reason for Swiss wall clock exports in May plunged 33.6% in the Hong Kong market. The mainland market also performed badly, down 9.0%, slightly wounded nearly single month, “reduced” to the sixth-largest market.
Swiss financial institutions are also on the table of the Swiss export situation is not optimistic. Also in late June, the Swiss private bank Vontobel Swiss wall clock released its annual report predicted that by 2015 the Swiss wall clock industry will face zero growth era.
But the industry believes that this forecast is based on the sales performance and market conditions for a period of time did predict, often because of an analysis of the current situation optimistic or pessimistic, reference of little significance, after all, there are many uncertain market factors such as the stock market. “At present, the vast majority of the Swiss wall clock brand, are biding their time.”